About GoUnpackaged

Wide-scale systems thinking

Disruptive innovation - instead of piecemeal trials

Enabling cross-industry stakeholders to collaborate

Meaningful cost benefit analysis and environmental assessment

Scaled solutions with an immediate time frame (2030) but future proofed for longevity

Our Team

Director, Reuse Lead

Director, Innovation & Behaviour Change Lead

Director, Analytics & Supply Chain Lead

Lead Consultant

Programme Manager, Refill Coalition

GoUnpackaged launches

GoUnpackaged launches, with a clear mission to imagine and deliver the future of reuse with best in class offerings in solutions, consultancy and policy & research
The Refill Coalition

The Refill Coalition is founded by Unpackaged with a group of retail and logistic partners to develop the first scaleable and standardised supply chain solution for bulk retailing
UK-wide supermarket trial

Unpackaged partners with Waitrose to launch the first supermarket wide UK refill trial - removing 130,000 pieces of single-use plastic packaging in 11 weeks - and inspiring many other retailers to follow
Reinvention into a consultancy

Unpackaged reinvents, and develops into a consultancy practice, to enable other retailers and brands transition to reuse & refill - working in the UK, Europe & globally.
Upscaling the model

Unpackaged opens as a concession within Planet Organic with a focus on scaling up the concept from corner shop to supermarket
1st zero waste shop

Unpackaged opens as the world’s first modern zero waste shop, sparking a global trend
Proof of concept

Catherine tests the Unpackaged concept in London street markets and quickly gains a dedicated customer base of refillers
The concept is born

The idea of Unpackaged is born from one shopper’s desire to reduce her single-use packaging waste